Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
Characteristic
Share of respondents
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Total number of respondents. The source does not specify the number of respondents belonging to Generation Z.
The source does not specify the survey type.
This source phrased the question as follows: "Which one of the following types of video ads do you believe has the most influence on what you buy, where you eat and shop, or the movies / TV shows you watch?"
Missing percentage points to 100 percent are probably due to rounding.
Citation formats
Most influential video ad types according to Gen Zers in the U.S. 2023
During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, ** percent said social media featured the type of video ads with the most influence on their buying decision process. That included what they bought, where they ate and shopped, and the movies and TV shows they watched. TV commercials – including on ad-supported streaming services – and ads on free video websites followed, mentioned by ** and ** percent of respondents, respectively.
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CivicScience. (February 1, 2023). Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
CivicScience. "Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
CivicScience. (2023). Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
CivicScience. "Video Ad Types Adult Members of Generation Z Believed Had The Most Influence on What They Bought, Where They Ate and Shopped, or The Movies and Tv Shows They Watched in The United States as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
CivicScience, Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/ (last visited July 31, 2026)
Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 [Graph], CivicScience, February 1, 2023. [Online]. Available: /statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
