Total number of respondents. The source does not specify the number of respondents belonging to Generation Z.
The source does not specify the survey type.
This source phrased the question as follows: "What commercials resonate with you the most?"
Citation formats
Commercial types resonating the most with Gen Zers in the U.S. 2023
During an early 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, over **** (** percent) of respondents said funny TV commercials resonated the most with them. Informative ads and commercials featuring good music followed, mentioned by ** and ** percent of the interviewees, respectively.
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CivicScience. (February 1, 2023). TV commercial types resonating the most with adult members of Generation Z in the United States as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1374734/commercial-types-resonating-generation-z-united-states/
CivicScience. "TV commercial types resonating the most with adult members of Generation Z in the United States as of January 2023." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1374734/commercial-types-resonating-generation-z-united-states/
CivicScience. (2023). TV commercial types resonating the most with adult members of Generation Z in the United States as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1374734/commercial-types-resonating-generation-z-united-states/
CivicScience. "Tv Commercial Types Resonating The Most with Adult Members of Generation Z in The United States as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/1374734/commercial-types-resonating-generation-z-united-states/
CivicScience, TV commercial types resonating the most with adult members of Generation Z in the United States as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1374734/commercial-types-resonating-generation-z-united-states/ (last visited July 31, 2026)
TV commercial types resonating the most with adult members of Generation Z in the United States as of January 2023 [Graph], CivicScience, February 1, 2023. [Online]. Available: /statistics/1374734/commercial-types-resonating-generation-z-united-states/
