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Perceptions and attitudes towards advertising among Generation Z consumers in the United States as of January 2021, by medium

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Source

Release date

September 2021

Region

United States

Survey time period

April to June 2021

Age group

18-24 years

Method of interview

Online survey

Supplementary notes

The total survey sample was 18,929 respondents across 17 markets; the source did not provide information about the U.S. sample number.

Citation formats

Attitudes towards advertising among Gen Z in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 25, 2022

During a 2021 survey fielded among adults aged 18 to 24 in the United States, gauging their perceptions and attitudes towards advertising, ** percent of respondents stated they liked brands that were willing to get involved in social issues. Additionally, ** percent said that they trusted products recommended by influencers.

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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