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Share of time spent daily on YouTube among Generation Z video consumers in the United States as of Fall 2024

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Source

Release date

October 2024

Region

United States

Survey time period

Fall 2022 to Fall 2024

Supplementary notes

14,500 respondents in Fall 2022

9,193 respondents in Fall 2023

13,515 respondents in Fall 2024

According to the source, respondents had the following average age:

  • Fall 2022: 15.8 years.
  • Fall 2023: 15.7 years.
  • Fall 2024: 15.8 years.

Citation formats

U.S. teens daily YouTube video consumption 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 5, 2025

According to a survey conducted in Fall 2024 among Generation Z video consumers in the United States, approximately 27 percent of the time they spent engaging with video format was spent on YouTube. This represents a small decrease compared to the corresponding period in 2023, when teens in the U.S. spent around 29.3 percent of their online video time on the popular social video platform.

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Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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