Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affected their feelings about the advertised brand or product in the United States as of March 2026, by age group
Age group
More likely to view it positively
No real effect either way
More likely to view it negatively
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* Based on the source's data, ÌÇÐÄÆƽâ°æ calculated the figure for respondents aged 55 and older choosing "More likely to view it positively" as an answer.
The source does not specify the type of the survey.
Citation formats
Adults' opinion on Gen Z/Alpha slang terms in ads in the U.S. 2026, by age group
During a March 2026 survey among adults in the United States, approximately ** percent of respondents aged 18 to 29 said that, when advertisements used Gen Z and/or Gen Alpha slang terms, they were more likely to view the product or brand being advertised more positively. Among participants aged 55 and older, that share stood at *** percent. According to the same study, U.S. adults' positive views of brands using Gen Z/Gen A lingo increased between 2024 and 2026, but it remained largely ineffective.
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ÌÇÐÄÆƽâ°æ. (April 27, 2026). Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affected their feelings about the advertised brand or product in the United States as of March 2026, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/
ÌÇÐÄÆƽâ°æ. "Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affected their feelings about the advertised brand or product in the United States as of March 2026, by age group." Chart. April 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/
ÌÇÐÄÆƽâ°æ. (2026). Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affected their feelings about the advertised brand or product in the United States as of March 2026, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/
ÌÇÐÄÆƽâ°æ. "Adults' Opinion on How The Use of Slang Terms from Generation Z And/or Alpha in Advertisements Affected Their Feelings about The Advertised Brand or Product in The United States as of March 2026, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2026, /statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/
ÌÇÐÄÆƽâ°æ, Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affected their feelings about the advertised brand or product in the United States as of March 2026, by age group ÌÇÐÄÆƽâ°æ, /statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/ (last visited August 03, 2026)
Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affected their feelings about the advertised brand or product in the United States as of March 2026, by age group [Graph], ÌÇÐÄÆƽâ°æ, April 27, 2026. [Online]. Available: /statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/
