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Frequency of online shopping among Gen Z consumers in the United States in 1st quarter 2023

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Source

Release date

March 2023

Region

United States

Survey time period

February 8 and 9, 2023

Number of respondents

1,000*

Age group

18 years and older

Supplementary notes

* Out of the total respondents, 212 are Gen Z, 333 are Millennials, 198 are Gen X, and 238 are Boomers.

Citation formats

Gen Z online shopping frequency in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 23, 2023

In the first quarter of 2023, about ** percent of surveyed Gen Z consumers in the United States reported shopping online at least once a month. Additionally, roughly **** (** percent) of respondents revealed they bought over the internet once a day or more.

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Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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