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Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by generation

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Source

In cooperation with
Release date

February 2024

Region

United States

Survey time period

November 6 to 13, 2023

Number of respondents

3,004 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

The source does not specify the survey type.

Original question: "On which social media platforms have you seen an ad that caused you to buy a product?"

Citation formats

Social media with highest purchase influence in the U.S. 2023, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 17, 2024

During a late 2023 survey in the United States, ** percent of Gen Z respondents said they had seen a product they later bought in an ad on TikTok. For this generation, **had the highest purchase influence. For Millennials and for Generation X, it was ***.

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Statistics on " Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior "

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
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