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Percentage of consumers finding advertising on selected media irritating in the United States as of November 2023, by generation

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Source

In cooperation with
Release date

February 2024

Region

United States

Survey time period

November 6 to 13, 2023

Number of respondents

3,004 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

The source does not specify the survey type.

Original question: "On which do you find advertising entertaining, informative, irritating?"

Citation formats

Consumers finding ads on selected media irritating in the U.S. 2023, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2024

During a late 2023 survey in the United States, approximately ** percent of responding adult Gen Zers said they found ads on games irritating. That medium also recorded the highest share of irritability among millennial respondents, at ** percent. On average, according to the same study, most U.S. consumers found irritating ads on mobile apps.

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Statistics on " Advertising and marketing to Generation Z in the United States "

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Other statistics that may interest you Advertising and marketing to Generation Z in the United States

Demographic profile

7

Media consumption

8

Attitudes toward advertising & marketing

8

Brand perception

7

Shopping behavior

6

Internet usage & news consumption

7

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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesMobile advertising and marketing worldwide
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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