According to a survey conducted among Generation Z consumers in the United States in September 2023, ** percent said the value of products and services was a leading driving factor when they were making purchasing decisions. This was followed by ** percent of respondents citing a brand's reputation. Sustainability practices were mentioned by ** percent.
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RR Donnelley. (December 7, 2023). Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/
RR Donnelley. "Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023." Chart. December 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/
RR Donnelley. (2023). Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/
RR Donnelley. "Leading Driving Factors When Making Purchasing Decisions According to Generation Z Consumers in The United States as of September 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2023, /statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/
RR Donnelley, Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023 ÌÇÐÄÆƽâ°æ, /statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/ (last visited July 26, 2026)
Leading driving factors when making purchasing decisions according to Generation Z consumers in the United States as of September 2023 [Graph], RR Donnelley, December 7, 2023. [Online]. Available: /statistics/1464748/driving-factors-behind-gen-z-purchasing-decisions-us/
