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Social media app usage among Generation Z in the United States as of January 2023

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Source

Release date

April 2023

Region

United States

Survey time period

January 2023

Age group

16-25 years

Special properties

data concerning iOS device users, based on behavioral data and not-self reported survey data

Citation formats

U.S. Gen Z leading social apps 2023

Published by Thuy D., Apr 19, 2023

According to a January 2023 study of iOS users in the United States, ** percent of Gen Z users aged between 16 and 25 years used YouTube. Instagram and TikTok followed, with ** percent and ** percent of U.S. Gen Z users, respectively. Communication and VoIP platform Discord was used by ** percent of surveyed U.S. users aged between 16 and 25 years.

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Statistics on " Advertising and marketing to Generation Z in the United States "

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Other statistics that may interest you Advertising and marketing to Generation Z in the United States

Demographic profile

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Media consumption

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Attitudes toward advertising & marketing

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Brand perception

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Shopping behavior

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Internet usage & news consumption

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Topics

Mobile social media usage in the United StatesSocial mediaSocial media usage in the United StatesInstagramMobile social media worldwide
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