Julia Stoll
Research expert covering TV and video media
Gen Z and media consumption in selected markets in Europe - statistics & facts
Generation Z, more commonly known as Gen Z, generally refers to people born between the late 1990s and early 2010s. While there is no clear generational delimitation, Gen Zers are the successors to Generation Y, more frequently referred to as millennials. Unlike them, they have always lived in a world where digitalization was king.
