ÌÇÐÄÆƽâ°æ

Leading sources of new brand discovery among adult Gen Z in the United States as of June 2026

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Release date

June 2026

Region

United States

Survey time period

June 2025 to June 2026

Age group

18 years and older

Special properties

based on a 52-week dataset updated weekly

Supplementary notes

The source does not specify the number of respondents.

Multiple answers were possible.

Citation formats

Leading sources of new brand discovery among adult Gen Z in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 22, 2026

As of mid-2026, over **** of the members of Generation Z aged 18 or older surveyed in the United States reported discovering new products to purchase through recommendations from friends, family, or colleagues. Over ** percent of respondents cited social media influencers or bloggers.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Gen Z and media consumption in selected markets in EuropePrinted media in EuropeMedia usage in EuropeOnline media and entertainment usage in EuropeSocial media advertising and marketing in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.