A 2022 survey highlighted mobile apps as the top preference for Gen Z consumers seeking additional information about brands, products, or services, garnering ** percent of the respondents. Video sites secured the second spot among the listed choices, with ** percent of those surveyed, followed by micro-blogs and vlogs, each with ** percent.
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GWI. (February 8, 2023). Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1395628/gen-z-brand-product-discovery-sources/
GWI. "Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022." Chart. February 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1395628/gen-z-brand-product-discovery-sources/
GWI. (2023). Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1395628/gen-z-brand-product-discovery-sources/
GWI. "Share of Gen Z Consumers Who Looked for More Information about Brands, Products, or Services via Selected Sources Worldwide in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Feb 2023, /statistics/1395628/gen-z-brand-product-discovery-sources/
GWI, Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1395628/gen-z-brand-product-discovery-sources/ (last visited July 25, 2026)
Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022 [Graph], GWI, February 8, 2023. [Online]. Available: /statistics/1395628/gen-z-brand-product-discovery-sources/
