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Gen Z and millennials' trust in companies using generative artificial intelligence (AI) advertisements in the United States as of October 2024

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Sources

Release date

December 2024

Region

United States

Survey time period

August and October 2024

Number of respondents

295 respondents

Age group

16-43 years

Supplementary notes

The survey includes 300 U.S. consumers from Generation Z and millennials. It categorizes Gen Z consumers between the age of 16 to 27 and millennials between the age of 28 to 43.

Percentage points missing/exceeding 100 percent are probably due to rounding.

Citation formats

Gen Z and millennials' trust in companies using GenAI advertisements U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 16, 2025

As of October 2024, ** percent of Generation Z and millennial consumers surveyed in the United States stated they would trust companies much or somewhat more if they knew the company used generative artificial intelligence (AI) for advertisements. Another ** percent of both cohorts expressed no change in attitudes towards such companies. In comparison, ** percent of millennials indicated they would trust companies much or somewhat less in this case. 

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