A 2022 survey highlighted video sites as the top preference for Gen Z consumers in the United States seeking additional information about brands, products, or services, with nearly a quarter of respondents. Vlogs and messaging/live chat services tied for the second spot among the listed choices, with ** percent of respondents each, followed by online pinboards and micro-blogs, each with ** percent.
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GWI. (February 13, 2023). Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1395880/gen-z-brand-product-discovery-sources-united-states/
GWI. "Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022." Chart. February 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1395880/gen-z-brand-product-discovery-sources-united-states/
GWI. (2023). Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1395880/gen-z-brand-product-discovery-sources-united-states/
GWI. "Share of Gen Z Consumers in The United States Who Looked for More Information about Brands, Products, or Services via Selected Sources in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2023, /statistics/1395880/gen-z-brand-product-discovery-sources-united-states/
GWI, Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1395880/gen-z-brand-product-discovery-sources-united-states/ (last visited August 01, 2026)
Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022 [Graph], GWI, February 13, 2023. [Online]. Available: /statistics/1395880/gen-z-brand-product-discovery-sources-united-states/
