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Online media and entertainment usage in Europe - statistics & facts

The digital media market in Europe shows significant revenue disparities among countries, with the United Kingdom leading the pack at 20.4 billion U.S. dollars. This stark contrast in market sizes highlights the varying levels of digital media consumption across the continent. Germany and France follow as the second and third largest markets, while smaller nations like Luxembourg trail far behind. Yet, it is undeniable that media and entertainment usage is changing in favor of online sources.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Most used digital content service in the United Kingdom
  • YouTube
  • European country with the highest online media penetration
  • Norway
  • Most popular online activity of internet users in Spain
  • E-mail

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Current statistics on this topic

Media

Penetration of daily media usage in the EU 2011-2023, by media

TV

Daily online TV viewing penetration in the EU 2024, by country

Podcast

Podcast listenership: selected countries and regions worldwide 2022-2026

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Further reports

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Online media & entertainment usage in Spain
Online media & entertainment usage in Spain
Digital media in the Netherlands
Digital media in the Netherlands
Online media and entertainment usage in Italy
Online media and entertainment usage in Italy
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