ÌÇÐÄÆƽâ°æ

Most effective elements in direct mail according to consumers in the United States as of early 2021, by generation

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

September 2021

Region

United States

Survey time period

mid-2020 to early 2021

Number of respondents

4,120 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Baby boomers: 56-75 years old in 2021
Gen X: 41-56 years old in 2021
Gen Z: born after 1997
The source does not provide data for Generation Y (Millennials).
The source does not provide exact publication date, only a relative framework of survey duration.

Citation formats

Direct mail's most effective elements in the U.S. in 2021, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 17, 2022
In 2021, a survey among different generations in the United States outlined and compared the most effective elements in direct mail according to Baby boomers, Generation X and Generation Z (Zoomers). Deals came out on top of each generation's list, with respectively ** percent of Baby boomers choosing it as most effective direct mail element, ** percent of Generation X, and ** of Generation Z. Interestingly, large text and thick material/paper were ranked higher among the younger respondents (with ** and ** percent respectively), compared to their older counterparts. Direct mail continues to be a relevant advertising format among all age groups.
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.