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Percentage of consumers supporting companies and brands actively promoting equality for LGBT people worldwide as of May 2025, by gender and generation

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Source

Release date

June 2025

Region

Worldwide

Survey time period

April 25 to May 9, 2025

Number of respondents

19,028 respondents

Age group

16-74 years*

Method of interview

Online survey

Supplementary notes

* In Canada, South Africa, Turkey, and the United States, respondents were aged 18 to 74; in Thailand, 20 to 74; and in Singapore, 21 to 74.

Survey conducted in Australia, Belgium, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Spain, Turkey, the United States, Argentina, Chile, Colombia, Hungary, Ireland, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, and Thailand.

Citation formats

Consumer support to pro-LGBT equality brands worldwide 2025, by gender and generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 23, 2025

During a 2025 global survey, consumer support for companies actively promoting equality for LGBT people was higher among women than among men, regardless of their age. However, the younger the respondents, the bigger the gender gap between their support to such brands. Among Baby Boomers, around ** percent of both male and female participants endorsed companies campaigning for LGBT equality. Within Gen Z, the share among women reached nearly ** percent; among men, it stood below ** percent.

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