A. Guttmann
Research Lead covering media
Social media advertising and marketing in Europe - statistics & facts
Social media has become one of the leading sources of inspiration and entertainment. As internet users worldwide come across new brands and products on their feeds, it is no surprise that social media has become one of the most popular and effective digital marketing tools. More companies are embracing the power of social for promotion than ever. In Europe, one of the most multi-faceted social media markets worldwide, this trend has certainly been noticed, too. The number of social network users in Europe keeps climbing every year, and along with it are European marketers' investments in social media activities.
