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Share of generation Z that feels empowered to bring change to brand behavior in Asia in 2021, by selected country

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Sources

Release date

August 2022

Region

Asia

Survey time period

July 2021

Number of respondents

32,000*

Age group

18-24 years

Supplementary notes

* across 26 markets globally.

Original question: How much do you agree or disagree with the following statement: "My generation has the power to influence a global brand's actions and behaviors for the better."

Citation formats

Share of Gen Z that feels empowered to bring change Asia 2021, by country

Published by Zeynep Dierks, Oct 26, 2022
According to a survey among generation Z consumers in 2021, ** percent of the respondents in Indonesia believed their generation had the power to influence a global brand's actions and behaviors for the better. In comparison, the average across surveyed Asian markets was ** percent.
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