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How Gen Z are discovering products to purchase in the United States in 2025

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Source

Release date

August 2025

Region

United States

Survey time period

July 20, 2025

Number of respondents

103–109,826

Citation formats

How Gen Z are discovering products to purchase in the U.S. in 2025

Published by
F. Watty,
Sep 23, 2025

In 2025, around **** of Gen Z in the United States discovered products through recommendations from family and friends. Roughly ** percent found new products from social media influencers or on blogs.

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Topics

Gen Z online shopping behaviorOnline shopping behavior in the United StatesU.S. Baby Boomers: grocery shopping behaviorOnline shopping behavior in the UKGen Z and the beauty market in the United States
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