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Frustrations most consumers have experienced with brands in the past six months in the United States as of November 2023

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Sources

Release date

February 2024

Region

United States

Survey time period

September to November 2023

Number of respondents

1,012 respondents

Age group

18-77 years

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

Citation formats

Frustrations most consumers have experienced with brands in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2024

As of November 2023, around ** percent of adults surveyed in the United States reported irrelevant content or offers as a frustration they had experienced with brands during the six months preceding the survey. The same percentage of the respondents mentioned messages that did not reflect their wants and needs.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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