During the third quarter of 2025, Roku alone accounted for approximately ** percent of the open programmatic advertising traffic of connected TV (CTV) devices in the United States and Canada. Apple TV and Amazon Fire TV followed with shares of voice (SOV) of ** and ** percent, respectively.
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MediaPost. (October 23, 2025). Leading connected TV (CTV) devices in the United States and Canada as of the 3rd quarter of 2025, by share of voice [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1661118/top-ctv-sov/
MediaPost. "Leading connected TV (CTV) devices in the United States and Canada as of the 3rd quarter of 2025, by share of voice." Chart. October 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1661118/top-ctv-sov/
MediaPost. (2025). Leading connected TV (CTV) devices in the United States and Canada as of the 3rd quarter of 2025, by share of voice. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1661118/top-ctv-sov/
MediaPost. "Leading Connected Tv (Ctv) Devices in The United States and Canada as of The 3rd Quarter of 2025, by Share of Voice." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Oct 2025, /statistics/1661118/top-ctv-sov/
MediaPost, Leading connected TV (CTV) devices in the United States and Canada as of the 3rd quarter of 2025, by share of voice ÌÇÐÄÆƽâ°æ, /statistics/1661118/top-ctv-sov/ (last visited July 15, 2026)
Leading connected TV (CTV) devices in the United States and Canada as of the 3rd quarter of 2025, by share of voice [Graph], MediaPost, October 23, 2025. [Online]. Available: /statistics/1661118/top-ctv-sov/
