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Most popular advertising categories among connected TV (CTV) users in the United States as of March 2024

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Source

Release date

April 2024

Region

United States

Survey time period

February and March 2024

Number of respondents

1,155 respondents

Age group

18 years and older

Special properties

among consumers with a connected TV (CTV)

Method of interview

Online panel

Supplementary notes

Survey sample representative of U.S. Census by age and gender.
Multiple answers were possible.

Citation formats

Preferred ad categories among CTV users U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 13, 2024
During an early 2024 survey among consumers owning a connected TV (CTV) in the United States, ** percent of respondents included advertisements for TV shows and movies in their preferred ad categories. This was followed by ** percent of respondents citing restaurant ads.
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Statistics on " Connected TV viewership in the United States "

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Other statistics that may interest you Connected TV viewership in the United States

Overview

7

Device brands and streaming services

6

Consumer behavior

7

Perception of CTV ads

4

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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