During a 2025 survey among agency and brand executives controlling marketing and advertising spending in the United States, approximately ** percent selected brand awareness as the most important objective for their investments in connected TV (CTV) ads. Revenue growth and customer acquisition followed, chosen by ** and ** percent of respondents, respectively.
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Gracenote. (October 8, 2025). Most important objectives for connected TV (CTV) advertising spending according to marketers in the United States as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1661080/goals-ctv-marketers-united-states/
Gracenote. "Most important objectives for connected TV (CTV) advertising spending according to marketers in the United States as of July 2025." Chart. October 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1661080/goals-ctv-marketers-united-states/
Gracenote. (2025). Most important objectives for connected TV (CTV) advertising spending according to marketers in the United States as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1661080/goals-ctv-marketers-united-states/
Gracenote. "Most Important Objectives for Connected Tv (Ctv) Advertising Spending According to Marketers in The United States as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2025, /statistics/1661080/goals-ctv-marketers-united-states/
Gracenote, Most important objectives for connected TV (CTV) advertising spending according to marketers in the United States as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1661080/goals-ctv-marketers-united-states/ (last visited July 26, 2026)
Most important objectives for connected TV (CTV) advertising spending according to marketers in the United States as of July 2025 [Graph], Gracenote, October 8, 2025. [Online]. Available: /statistics/1661080/goals-ctv-marketers-united-states/
