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Leading smart TV advertiser categories in the United States in 1st half 2025, by number of total TV ad impressions (in billions)

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Source

Release date

August 2025

Region

United States

Survey time period

H1 2025

Supplementary notes

Numbers have been rounded.

Citation formats

Top smart TV ad categories in the U.S. H1 2025, by number of total TV ad impressions

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 10, 2025

In the first half of 2025, the entertainment advertiser category recorded the highest number of smart TV ad impressions in the United States: *. The pharmaceutical and medical category followed with * ad impressions.

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Statistics on " Connected TV advertising in the United States "

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Other statistics that may interest you Connected TV advertising in the United States

Overview

8

Market leaders

4

Marketer usage

5

Consumer insights

7

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
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per month, billed annually 1
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  • The statistic on this page is a Premium Statistic and is included in this account.

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