In 2026, retail media advertising spending directed towards connected TV devices in the United States is expected to amount to **** billion U.S. dollars. The source projects that this spending will increase to nearly **** billion by 2029.
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StackAdapt. (March 12, 2026). Connected TV (CTV) retail media advertising spending in the United States from 2025 to 2029 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1318940/ctv-retail-media-ad-spend-usa/
StackAdapt. "Connected TV (CTV) retail media advertising spending in the United States from 2025 to 2029 (in billion U.S. dollars)." Chart. March 12, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1318940/ctv-retail-media-ad-spend-usa/
StackAdapt. (2026). Connected TV (CTV) retail media advertising spending in the United States from 2025 to 2029 (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1318940/ctv-retail-media-ad-spend-usa/
StackAdapt. "Connected Tv (Ctv) Retail Media Advertising Spending in The United States from 2025 to 2029 (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Mar 2026, /statistics/1318940/ctv-retail-media-ad-spend-usa/
StackAdapt, Connected TV (CTV) retail media advertising spending in the United States from 2025 to 2029 (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1318940/ctv-retail-media-ad-spend-usa/ (last visited July 26, 2026)
Connected TV (CTV) retail media advertising spending in the United States from 2025 to 2029 (in billion U.S. dollars) [Graph], StackAdapt, March 12, 2026. [Online]. Available: /statistics/1318940/ctv-retail-media-ad-spend-usa/