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Leading advertising preferences among connected TV (CTV) users in the United States as of March 2025

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Source

Release date

March 2025

Region

United States

Survey time period

as of March 2025

Number of respondents

1,133 respondents

Age group

18 years and older

Special properties

among consumers with a connected TV (CTV)

Method of interview

Online panel

Supplementary notes

Survey sample representative of U.S. Census by age and gender.
Multiple answers were possible.

Citation formats

Top ad preferences of CTV users in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 15, 2026

During an early 2025 survey among consumers owning a connected TV (CTV) in the United States, ** percent of respondents said they preferred seeing advertisements that were more relevant to their interests. Another ** percent of respondents said they felt streaming TV ads were more relevant to them compared to those on traditional TV.

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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