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Leading smart TV advertisers in the United States in 1st half 2025, by number of total TV ad impressions (in billions)

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Source

Release date

August 2025

Region

United States

Survey time period

H1 2025

Special properties

excluding TV networks

Supplementary notes

Numbers have been rounded.

Citation formats

Top smart TV advertisers in the U.S. H1 2025, by number of total TV ad impressions

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 10, 2025

In the first half of 2025, insurance company Progressive recorded the highest number of smart TV ad impressions in the United States: . Fast food chain Burger King and another insurance group, Liberty Mutual, followed with and ** ad impressions, respectively.

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Statistics on " Connected TV advertising in the United States "

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Overview

8

Market leaders

4

Marketer usage

5

Consumer insights

7

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
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