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Leading metrics for evaluating connected TV (CTV) and/or live sports campaigns according to marketers worldwide as of May 2025

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Sources

Release date

August 2025

Region

Worldwide

Survey time period

May 2025

Number of respondents

464 respondents

Special properties

among marketing professionals

Method of interview

Online survey

Citation formats

Leading metrics for evaluating CTV/ live sports campaigns worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 4, 2026

As of May 2025, approximately ** percent of marketers surveyed worldwide added conversions – including site visits, purchases, and sign-ups – to the most important metrics for evaluating connected TV (CTV) and/or live sports campaigns. Reach and engagement time followed, mentioned by ** and ** percent, respectively.

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Statistics on " Connected TV advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Connected TV advertising in the United States

Overview

8

Market leaders

4

Marketer usage

5

Consumer insights

7

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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