Automotive was the leading digital advertising industry sector in Spain in 2024, with **** percent of the total voice. Retail followed with **** percent, while institutions rounded out the top three with *** percent.
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IAB Spain. (February 18, 2025). Leading digital advertising sectors in Spain in 2024, by share of voice [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/406681/digital-advertising-share-of-ad-spend-in-spain/
IAB Spain. "Leading digital advertising sectors in Spain in 2024, by share of voice." Chart. February 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/406681/digital-advertising-share-of-ad-spend-in-spain/
IAB Spain. (2025). Leading digital advertising sectors in Spain in 2024, by share of voice. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/406681/digital-advertising-share-of-ad-spend-in-spain/
IAB Spain. "Leading Digital Advertising Sectors in Spain in 2024, by Share of Voice." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2025, /statistics/406681/digital-advertising-share-of-ad-spend-in-spain/
IAB Spain, Leading digital advertising sectors in Spain in 2024, by share of voice ÌÇÐÄÆƽâ°æ, /statistics/406681/digital-advertising-share-of-ad-spend-in-spain/ (last visited July 28, 2026)
Leading digital advertising sectors in Spain in 2024, by share of voice [Graph], IAB Spain, February 18, 2025. [Online]. Available: /statistics/406681/digital-advertising-share-of-ad-spend-in-spain/
