Biggest challenges to organizations' usage of generative artificial intelligence (GenAI) in marketing over the following two years according to marketers worldwide as of October 2024
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The source does not specify the survey type. The source adds that approximately 45 percent of respondents were based in the United Kingdom, 27 percent in North America, 14 percent in Europe outside of the UK, seven percent in the Asia-Pacific (APAC) region, five percent in the Middle East and Africa (MEA), and three percent in other regions.
Citation formats
Biggest challenges to organizations' usage of GenAI in marketing worldwide 2024
During a survey conducted among marketers worldwide in September and October 2024, approximately ** percent of marketers worldwide included concerns about the reliability of generative artificial intelligence (GenAI) among the biggest challenges to the use of that technology in marketing. Around ** percent mentioned a lack of skills or training, while ** percent cited security risks. According to the same study, around **percent of participating global marketers expected marketing budgets to increase in the following two years.
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Econsultancy. (December 5, 2024). Biggest challenges to organizations' usage of generative artificial intelligence (GenAI) in marketing over the following two years according to marketers worldwide as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1557192/challenges-genai-marketing/
Econsultancy. "Biggest challenges to organizations' usage of generative artificial intelligence (GenAI) in marketing over the following two years according to marketers worldwide as of October 2024." Chart. December 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1557192/challenges-genai-marketing/
Econsultancy. (2024). Biggest challenges to organizations' usage of generative artificial intelligence (GenAI) in marketing over the following two years according to marketers worldwide as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1557192/challenges-genai-marketing/
Econsultancy. "Biggest Challenges to Organizations' Usage of Generative Artificial Intelligence (Genai) in Marketing over The following Two Years According to Marketers Worldwide as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2024, /statistics/1557192/challenges-genai-marketing/
Econsultancy, Biggest challenges to organizations' usage of generative artificial intelligence (GenAI) in marketing over the following two years according to marketers worldwide as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1557192/challenges-genai-marketing/ (last visited July 16, 2026)
Biggest challenges to organizations' usage of generative artificial intelligence (GenAI) in marketing over the following two years according to marketers worldwide as of October 2024 [Graph], Econsultancy, December 5, 2024. [Online]. Available: /statistics/1557192/challenges-genai-marketing/
