A. Guttmann
Research Lead covering media
Social media advertising in India - statistics & facts
From carrying out political debates on X to posting a picture of one鈥檚 morning coffee, social media is intrinsically woven into everyday life in India. The need to stay connected and in the know keeps Indians hooked to their smartphone screens. The land of over a billion presents massive potential for brands and businesses to expand their consumer bases at lower costs and higher returns on interest compared to traditional advertising.
