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Expected change in budgets allocated to mobile marketing and advertising in Europe, the Middle East, and Africa (EMEA) in 2020 and 2021

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Sources

Release date

June 2021

Region

Africa, Europe, MENA

Survey time period

April and May 2020; April and May 2021

Number of respondents

2020: 569; 2021: 575

Special properties

among marketing professionals

Method of interview

Online survey

Supplementary notes

* Figure for 'decrease' for 2021 calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.

Methodology of the 2021 survey retrieved from . Methodology of the 2020 survey retrieved from an earlier publication.

Original question: "How do you expect your / your client's mobile marketing and advertising budgets to change over the next twelve months?"

Citation formats

Change in mobile marketing budgets in EMEA 2020-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 25, 2021
During a survey carried out among marketing professionals from Europe, the Middle East, and Africa (EMEA) in spring 2021, ** percent stated that they expected their or their client's mobile marketing and advertising budgets to increase in the upcoming 12 months. A year earlier, during the period of the first COVID-19-related lockdowns, only ** percent of respondents expected increases.
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Topics

Digital advertising in the Middle East and North AfricaSmartphone market in MENAE-commerce in the United Arab EmiratesE-commerce in Saudi ArabiaMobile internet usage in MENA
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