According to a 2024 survey carried out among marketing professionals in Italy, **** percent of respondents said they were planning to increase their influencer marketing budget during the year, while *** percent stated they wanted to decrease it.
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ONIM. (July 5, 2024). Planned change in marketing budgets allocated to influencer marketing in Italy in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1372416/influencer-marketing-budget-italy/
ONIM. "Planned change in marketing budgets allocated to influencer marketing in Italy in 2024." Chart. July 5, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1372416/influencer-marketing-budget-italy/
ONIM. (2024). Planned change in marketing budgets allocated to influencer marketing in Italy in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1372416/influencer-marketing-budget-italy/
ONIM. "Planned Change in Marketing Budgets Allocated to Influencer Marketing in Italy in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jul 2024, /statistics/1372416/influencer-marketing-budget-italy/
ONIM, Planned change in marketing budgets allocated to influencer marketing in Italy in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1372416/influencer-marketing-budget-italy/ (last visited July 28, 2026)
Planned change in marketing budgets allocated to influencer marketing in Italy in 2024 [Graph], ONIM, July 5, 2024. [Online]. Available: /statistics/1372416/influencer-marketing-budget-italy/