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Net change of marketing agencies' advertising spending on selected media for 2026 according to marketers worldwide as of September 2025

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Source

Release date

September 2025

Region

Worldwide

Survey time period

as of September 2025

Number of respondents

1,000 respondents

Special properties

marketing professionals

Supplementary notes

The results of the survey indicate net changes in budget and resource allocations. They were calculated by subtracting the percentage of respondents who said that they will decrease investment from the percentage of those pledging an increase in the coming year.

The source does not specify the date of survey; the date given is the date of release.

Citation formats

Ad spending plans among market agencies worldwide 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2025

A 2025 global survey among marketing professionals working at advertisers, agencies, and media companies showed that, in 2026, there would continue to be a net increase in budget and resource allocations across the whole spectrum of digital media. Influencer content and online video will have the greatest net change, with an overall increase of ** percent of those surveyed planning to invest more in this area. Video and TV streaming followed, with a net increase of **Ìý²¹²Ô»å ** percent, respectively. Meanwhile, cinema, magazines, and newspapers were expected to experience the sharpest declines, with minus **, **, and ** percent, respectively.

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