During a 2021 survey carried out among marketers from the United Kingdom, ** percent of respondents named sales as the primary objective of their email marketing campaigns. Brand awareness and engagement ranked third, both mentioned by ** percent of respondents.
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UK DMA. (May 24, 2021). Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. "Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021." Chart. May 24, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. (2021). Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. "Primary Objective of Email Marketing Campaigns in The United Kingdom (Uk) as of April 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 May 2021, /statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA, Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 ÌÇÐÄÆƽâ°æ, /statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/ (last visited August 04, 2026)
Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph], UK DMA, May 24, 2021. [Online]. Available: /statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
