In 2022, *** percent of advertising spending in Spain was allocated to personalization, while point of sale promotions accounted for *** percent of expenditures. Media buying and trade show spending continue to receive the majority of marketing and advertising investments.
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AMKT. (October 5, 2023). Distribution of advertising, promotion, and communications spending in Spain in 2022, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/
AMKT. "Distribution of advertising, promotion, and communications spending in Spain in 2022, by type." Chart. October 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/
AMKT. (2023). Distribution of advertising, promotion, and communications spending in Spain in 2022, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/
AMKT. "Distribution of Advertising, Promotion, and Communications Spending in Spain in 2022, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Oct 2023, /statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/
AMKT, Distribution of advertising, promotion, and communications spending in Spain in 2022, by type ÌÇÐÄÆƽâ°æ, /statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/ (last visited July 31, 2026)
Distribution of advertising, promotion, and communications spending in Spain in 2022, by type [Graph], AMKT, October 5, 2023. [Online]. Available: /statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/
