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Strategic media priorities in the United Kingdom (UK) as of August 2024

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Sources

Release date

November 2024

Region

United Kingdom

Survey time period

July and August 2024

Number of respondents

500*

Special properties

among agency and in-house marketers

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.

Citation formats

Marketing objectives in the UK 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2025

During a 2024 survey carried out among in-house and agency marketers from the United Kingdom (UK), ** respondents stated that investing in campaign effectiveness measurement solutions was their top marketing priority. Some ** percent said contextual marketing was one of their priorities.

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