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Impact of the coronavirus (COVID-19) on annual marketing budgets of Finnish companies in 2020

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Sources

Release date

April 2020

Region

Finland

Survey time period

April 3-7, 2020

Number of respondents

190 respondents

Special properties

CMOs and other marketing decision makers

Supplementary notes

The source adds the following information: "In some questions we have used as a reference The CMO 2020 Survey, conducted in 10/2019 by IAB Finland and Avaus(76 respondents)."

The results have not been weighted to represent all Finnish companies.

Citation formats

Coronavirus impact on marketing budgets in Finland 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 30, 2020
According to a survey among marketeers, around of the Finnish companies were planning to downsize or restructure their marketing budgets compared to the original 2020 plan. Over half of the companies expected a decrease of minimum ** percent in their annual marketing spending due to the coronavirus (COVID-19) outbreak. Almost ** percent estimated that the decrease of their marketing budget will be even more than ** percent in 2020.
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