Question: "Approximately what percentage of your digital or your client's digital advertising spend was allocated across the following types of advertising in 2019?"
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Travel marketers digital advertising spending share worldwide in 2019, by channel
In a global survey of travel marketers conducted in October 2019 it was found that ** percent of their digital advertising expenditures was devoted to social media that year. The second largest share of travel marketing budgets was spent on paid search advertising.
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Sojern. (December 31, 2020). Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/
Sojern. "Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel ." Chart. December 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/
Sojern. (2020). Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/
Sojern. "Distribution of Digital Advertising Spending According to Travel Marketers Worldwide as of October 2019, by Channel ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2020, /statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/
Sojern, Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel ÌÇÐÄÆƽâ°æ, /statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/ (last visited July 29, 2026)
Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel [Graph], Sojern, December 31, 2020. [Online]. Available: /statistics/1040793/travel-marketers-digital-advertising-spending-by-channel-worldwide/
