| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
January 2025
More information
Region
Worldwide
Survey time period
October and November, 2024
Number of respondents
12,000 respondents*
Age group
18 years and older
Special properties
consumers who have searched for product information and reviews on social media platforms more than eight times in the past year
Supplementary notes
* Respondents from the following generational cohorts: 1,394 Gen Z consumers, 3,219 Millennial consumers, 3,757 Gen X consumers, and 3,630 Boomer consumers.
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