Review videos led *** of Generation Z respondents to make a purchase in 2024, according to a survey. Haul videos were the second-most influential content, leading two-out-of-five Generation Z respondents to a purchase.
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ECDB GmbH. (October 23, 2024). Share of generation Z influenced to purchase by online content worldwide in 2024, by content type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1607338/gen-z-led-to-purchase-content/
ECDB GmbH. "Share of generation Z influenced to purchase by online content worldwide in 2024, by content type." Chart. October 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1607338/gen-z-led-to-purchase-content/
ECDB GmbH. (2024). Share of generation Z influenced to purchase by online content worldwide in 2024, by content type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1607338/gen-z-led-to-purchase-content/
ECDB GmbH. "Share of Generation Z Influenced to Purchase by Online Content Worldwide in 2024, by Content Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Oct 2024, /statistics/1607338/gen-z-led-to-purchase-content/
ECDB GmbH, Share of generation Z influenced to purchase by online content worldwide in 2024, by content type ÌÇÐÄÆƽâ°æ, /statistics/1607338/gen-z-led-to-purchase-content/ (last visited July 20, 2026)
Share of generation Z influenced to purchase by online content worldwide in 2024, by content type [Graph], ECDB GmbH, October 23, 2024. [Online]. Available: /statistics/1607338/gen-z-led-to-purchase-content/
