A. Guttmann
Research Lead covering media
Social media advertising and marketing in Brazil – statistics & facts
In Brazil, the trending topic during the second half of 2024 entailed the Supreme Federal Court's unanimous decision to ban X, formerly known as Twitter and humorously called "Xwitter" by its now ex-users. The late August ruling followed X's failure to name a company representative while the Court tried to suspend accounts selected for spreading false and misleading information. Some internet users turned to Bluesky, which emulates pre-Elon Musk Twitter in shape and form. Meanwhile, advertisers and marketers speculated about the consequences for branding: In 2024, X ranked first among the top social media for content marketing worldwide.
