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Reasons to purchase something on social media in Indonesia as of February 2023, by gender

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Source

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Release date

March 2023

Region

Indonesia

Survey time period

February 9 to 28, 2023

Number of respondents

11,824 respondents

Age group

16 years and older

Special properties

among those who have made purchases on social media

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

The survey was conducted among 7,185 female and 4,639 male respondents.

Citation formats

Main drivers of purchases on social media Indonesia 2023, by gender

Published by
F. Watty,
Mar 20, 2023
According to a survey on social commerce conducted by in Indonesia in 2023, around ** percent of female and ** percent male respondents answered that they purchased something via social media because there was an ongoing sale or promotion code for buying the item on social media. The same survey indicated that around forty percent of Indonesian consumers regularly shopped on social media.
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