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Product categories that consumers bought or intended to buy on social networks in selected countries worldwide as of July 2021

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Source

Release date

November 2021

Region

Worldwide

Survey time period

July 2021

Number of respondents

2,200 respondents

Age group

18-45 years

Citation formats

Preferred categories to purchase on social media worldwide 2021, by country

Published by
Yihan Ma,
Oct 25, 2022
According to a 2021 survey, ** percent of Chinese respondents said they had purchased or intended to purchase groceries and apparel on social media platforms. Among online shoppers in the United States, about ** percent bought or planned to buy clothes. Similarly, beauty was the most popular category for social commerce in India, preferred by ** percent of those surveyed.
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