| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55+ years |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
March 2025
More information
Region
Singapore
Survey time period
February 12 to 28, 2025
Number of respondents
1,032 respondents
Age group
16 years and older
Special properties
among those who have not made any purchases on social media before
Method of interview
Online survey
Supplementary notes
Original question: " If you have not purchased anything on social media, why not? (choose up to 3 of the most relevant answers)"
Age breakdown of respondents:
16-24 years: 56
25-34 years: 176
35-44 years: 319
45-54 years: 266
55 years+: 215
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