Analysis of consumer user-generated content (UGC) interaction acrossover 25 million online product pages on over 3,600 brand and retailer sites in the previous 12 month period prior to June 28, 2022.
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Growth in average conversion rates of websites displaying reviews 2022, by category
Websites that display reviews from other users encourage shoppers to complete their purchases. According to a 2022 global study, sites selling home appliances and electronics that display ratings and reviews increased conversion rates by ** percent. Likewise, online clothing stores saw conversion rates increase by ** percent. However, the musical instruments niche saw the most striking change. Through impressions from online reviews, conversion rates rose by more than ** percent.
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PowerReviews. (June 28, 2022). Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews. "Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category." Chart. June 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews. (2022). Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews. "Percentage Change in Conversion Rates of Websites Displaying Reviews and Ratings Worldwide as of June 2022, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jun 2022, /statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews, Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category ÌÇÐÄÆƽâ°æ, /statistics/1322695/online-reviews-conversion-rates-growth-by-category/ (last visited July 25, 2026)
Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category [Graph], PowerReviews, June 28, 2022. [Online]. Available: /statistics/1322695/online-reviews-conversion-rates-growth-by-category/
