| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55+ years |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
March 2025
More information
Region
Singapore
Survey time period
February 12 to 28, 2025
Number of respondents
2,603 respondents
Age group
16 years and older
Special properties
among those who have made purchases on social media
Method of interview
Online survey
Supplementary notes
Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"
Age breakdown of respondents:
16-24 years: 200
25-34 years: 672
35-44 years: 857
45-54 years: 571
55 years+: 303
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