Among the most popular social media platforms, Instagram is the one that consumers use the most when searching for products to purchase, according to a 2025 survey carried out in Brazil. Around ** percent of shoppers use the platform for this purpose, followed by ** percent who use Youtube. Facebook came in third with a little over ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
E-commerce Trends (Brazil). (July 29, 2025). Leading social media platforms for product discovery in Brazil in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1620742/brazil-social-media-platforms-used-to-search-products/
E-commerce Trends (Brazil). "Leading social media platforms for product discovery in Brazil in 2025." Chart. July 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1620742/brazil-social-media-platforms-used-to-search-products/
E-commerce Trends (Brazil). (2025). Leading social media platforms for product discovery in Brazil in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1620742/brazil-social-media-platforms-used-to-search-products/
E-commerce Trends (Brazil). "Leading Social Media Platforms for Product Discovery in Brazil in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jul 2025, /statistics/1620742/brazil-social-media-platforms-used-to-search-products/
E-commerce Trends (Brazil), Leading social media platforms for product discovery in Brazil in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1620742/brazil-social-media-platforms-used-to-search-products/ (last visited August 01, 2026)
Leading social media platforms for product discovery in Brazil in 2025 [Graph], E-commerce Trends (Brazil), July 29, 2025. [Online]. Available: /statistics/1620742/brazil-social-media-platforms-used-to-search-products/
